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05/10/2020

How to design effective web pages, you must understand the three facts of users using the web

ou may find many different definitions of website usability, but they can be broken down into the following aspects:


Useful: can you help people do what they need?
Learnable: can people understand how to use it?
Memorability: do people need to relearn every time they use it?
Effective: can they complete the task?
Efficient: do they need to spend the right amount of time and effort to complete the task?
Meeting expectations: is it what people want?
Steve Kruger, an usability expert with more than 20 years of experience, believes that the most important aspect of usability is actually very simple, that is, don't let users think about it - it means that designers should try their best to: when I look at a page, it should be self-evident, clear at a glance, and I can understand what it means and how to use it without having to go into it Do extra thinking.


Every item on the web page may force us to stop and think unnecessarily


Where am I?
Where should I start?
Where did they put XX?
What's the most important thing about this page?
Why do they call it this?
Is this the advertisement or the content of the website?
To make a page self explanatory and self explanatory, you should first understand how users use the web.


1、 How users use the web


Most of the time, users actually take a glance at each page, scan through some text, and click on the first link that interests them or roughly matches their search goals. Usually, they don't look at many parts of the page.


If you want to design effective web pages, you have to understand three facts about how users use the web.


The first fact: users don't read, they scan


People spend very little time reading most of the pages, looking for words or words that attract our attention. There are exceptions, such as news stories, reports, or product descriptions, that people go back to read.


But even on those pages, people often switch back and forth between reading and scanning. The reason is that most of the time we use the web, we always want to accomplish a task, and usually want to do it as soon as possible. We don't have time to read the unnecessary content. Scanning is a basic skill. By scanning, we can quickly find the content that we are interested in or related to the task at hand. We don't care about the rest.


The second fact: users don't make the best choice, but are satisfied


Most of the time we scan a page, we don't choose the best, we choose the first one that works. Once we find a link that seems to jump to where we want to go, it's a great opportunity for us to click on it.


Why don't users make the best choice?


The reason is: it is difficult to find the best strategy, it takes a long time, and the satisfaction strategy is more efficient. If you make a wrong choice on a website, the result is usually just to click the return button several times. It's useless to spend energy on making the best choice. It's better to check the first page you've guessed and not go back.


The third fact: users don't go to the bottom of the matter, they just muddle through


To a large extent, people are using things, but they don't understand how they work, or even have a completely wrong understanding of how they work. A lot of people surf the Internet a lot, but they don't know they're using a browser. They just type something in an input box and the content comes out.